AMBITION Partnership - The Good Patch

Cedar has 20 years at experience working in the fashion, surfing, sports, and wellness industries. Currently the CEO at The Good Patch, she started her career in Public Relations and Marketing, interning for one of the top fashion houses in New York as a junior in college. From there she went on to intern at BCBG Max Azria in Los Angeles, eventually landing a coveted role in their PR department dressing celebrities and managing product placement. As a surfer and ocean lover, she transitioned into the lifestyle apparel industry, landing at the global leader in action sports, Quiksilver. There she primarily managed marketing, events, and content creation for the Roxy brand. 

Quickly rising through her career, she went on to build the women’s marketing department at O’Neill, rapidly expanding their distribution through brand collaborations with top fashion designers and influencers. Passionate about surfing, sports and fashion, Cedar then went to a performance activewear brand called 2XU, leading their Americas business as their GM. 

After working for big established brands, Cedar’s passion for wellness and a healthy lifestyle led her to The Good Patch. The Good Patch is a start-up, making a variety of wellness patches that aim to ease life’s everyday struggles. Cedar joined as President and COO, and now serves as their CEO. The Good Patch is now in thousands of prestigious retailers nationwide, and is quickly growing to become a household name in wellness.

Cedar resides in Hermosa Beach (greater Los Angeles area) with her husband and two young children. On weekends you can find her near the ocean, surfing, running on the beach, or diving through waves with her family.